Ad generating revenue?

Check out this video about logo usage and how they can be used. It's not family friendly at all, so don't watch this with your kids. This short film won many awards including an Academy Award.

Although this is not a real campaign, I thought it relevant when sponsorship opportunities arise. Now, when I think of marketing possibilities and corporate partnerships, I think of how often a logo is seen by the intended audience and how it's portrayed. This example was likely not welcomed by the companies here, but it' free marketing in a sense.

When a relationship is formed, there are many considerations. One such team I think about is the Orlando Solar Bears. They are a reborn franchise and are just about to kick off the new season. They have been seeking corporate partners that can get some good exposure right out if the gate. One tactic I noticed was more interaction with players and management. Season ticket holders will potentially be able to visit with them. I know this has worked for the Magic as a friend of mine has 6 floor seat season tickets. She meets with the team regularly and is exposed to many other "treats" as a top tier client.

This sort of fan interaction and activity is exactly what is needed. There has to be some amount of "buy-in" by the every day fan, especially the season ticket holders. This is where the right sponsors come in. Part of the whole experience is these sponsorships. When I go to an event, I need to be intrigued, or at least able to identify who is sponsoring the event. This is not so much for the product itself, but the consumer sees the brands identified together. Nike NFL jerseys or Spaceship Earth presented by Seimans; partners.

Marketing Disaster for Horse Racing

For starters, I’m not a horse-racing fan. The closest I’ve ever been to that is watching Seabiscuit on DVD. However, like many Americans, I became greatly intrigued again this year when the same horse, “I’ll Have Another” was scratched from the final leg of the Triple Crown. This ends his chance to be the first to win the 3 races since the late 70’s. I wonder how ratings and last minute ad revenue will suffer from this horses sudden retirement? I likely would have watched the race today, but now I will not. I believe this is where most people are with this sort of situation.

It goes with most sports really.  How many people watch a regular season of a given sport? Only big fans do this, and the rest of us only watch the big games. This is where I think marketing changes. Take for example the Super Bowl. Now you have the casual fan watching some games during the regular season and playoffs but certainly viewing the Super Bowl. Then, you have the die-hard fan like me. You watch the NFL Network all the time, watch the Chicago news and read blogs on training camp then watch every preseason, regular season and post season game out there.  Then you have the TV viewer that really only watch the Super Bowl, but nothing else.  I think the marketing for the Super Bowl is geared to the first and last people I mentioned.  It only makes sense. If you look at ratings for this show, you’ll see a huge spike in viewership. The difference between the every day fan and the Super Bowl watcher is so great, it becomes the majority. They can’t be ignored. They must be catered to. I don’t see how it works any other way, but it’s my best guess.