Check out this video about logo usage and how they can be used. It's not family friendly at all, so don't watch this with your kids. This short film won many awards including an Academy Award.
Although this is not a real campaign, I thought it relevant when sponsorship opportunities arise. Now, when I think of marketing possibilities and corporate partnerships, I think of how often a logo is seen by the intended audience and how it's portrayed. This example was likely not welcomed by the companies here, but it' free marketing in a sense.
When a relationship is formed, there are many considerations. One such team I think about is the Orlando Solar Bears. They are a reborn franchise and are just about to kick off the new season. They have been seeking corporate partners that can get some good exposure right out if the gate. One tactic I noticed was more interaction with players and management. Season ticket holders will potentially be able to visit with them. I know this has worked for the Magic as a friend of mine has 6 floor seat season tickets. She meets with the team regularly and is exposed to many other "treats" as a top tier client.
This sort of fan interaction and activity is exactly what is needed. There has to be some amount of "buy-in" by the every day fan, especially the season ticket holders. This is where the right sponsors come in. Part of the whole experience is these sponsorships. When I go to an event, I need to be intrigued, or at least able to identify who is sponsoring the event. This is not so much for the product itself, but the consumer sees the brands identified together. Nike NFL jerseys or Spaceship Earth presented by Seimans; partners.
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