FOX Network's recent foray into college football is surely seen as gutsy. Why? Well, it appears that FOX is keeping the same production package as they have used in the NFL broadcasts. The methods are the same, the gear packages are about the same and the production is run the same as well. At first glace, this sounds great. However, I think that you need some separation of the two. The college audience is different than the NFL crowd. They have different viewing habits, styles and allegiances.
Signing the PAC-12, Big-10 and C-USA shows they mean business. But, what sort of "business" do they mean? I happen to like the FOX NFL broadcast. I think they do a swell job, but I like having a separate feel to my Saturday viewing.
They must keep up though. With the SEC Network, Big-10 Network and the Longhorns Network, over-the-air networks have to maintain a high level of production. Perhaps, FOX sees the NFL as being so successful, so why not use what is proven?
The Saturday football needs it's own identity. Essentially, they are marketing to audiences that have vast differences in disposable income. This is really what's important. Because the marketing department knows who they are targeting, the rest of the company must follow.
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